Learn Japanese with Instagram: 15 Sugoi Accounts You Should Follow Today!

Beautiful photographs.

Funny, interesting captions.

Fascinating glimpses into the lives of people around the world.

Hashtags galore.

There’s just something about Instagram that makes it irresistible.

In fact, you might find yourself tapping to open Instagram instead of your favorite Japanese-learning app. Is Instagram just a procrastination tool? Are you doomed to go down the rabbit hole of likes and hashtags instead of practicing your Japanese skills?

Not to worry, we have the perfect solution: Why not do both at the same time?

Believe it or not, Instagram can help you learn Japanese in a natural and fun way. Read on to see how you can turn your Feed into the ultimate language-learning tool!

Why Japanese Immersion Works

There’s plenty of evidence to suggest that immersion is the best way to learn a language. Whether you hope to live or work in Japan someday, or you simply wish to make some Japanese friends, you probably want to learn authentic Japanese, the kind native speakers actually use.

But finding this language isn’t always easy.

Japanese news articles are written in formalized, specific Japanese, while Japanese novels tend to use a complex, if beautiful, language. Japanese Blogs use a more casual form of the language, but reading an entire blog post can seem like a daunting task.

Sometimes, we just need to bring the language to us.

Add some Japanese to the little quiet moments in our lives, so that reading and hearing Japanese can become a part of our daily routine. That’s true immersion.

One way you can do this is through the FluentU program, which is specifically designed to make native Japanese content accessible to learners. The immersion program pairs videos with learning tools to create an immersive experience for learners.

FluentU takes authentic videos—like music videos, movie trailers, news and inspiring talks—and turns them into personalized language learning lessons.

You can try FluentU for free for 2 weeks. Check out the website or download the iOS app or Android app.

P.S. Click here to take advantage of our current sale! (Expires at the end of this month.)

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Another way I’ve found to do this is by following Japanese accounts on Instagram.

Why Use Instagram to Learn Japanese?

Be honest with yourself: Which app have you used more recently, Instagram or Duolingo? Instagram fills the idle moments throughout our days when we catch a couple of Stories while we wait for the bus or stand in the supermarket queue. It may not be a long enough wait to do a quiz or to flip through the flashcards, but that doesn’t mean you can’t use that time practicing Japanese!

Instagram is an invaluable tool for learning to read Japanese in a variety of different contexts. For one thing, we use it all the time. For another, there are endless options for accounts to follow that post exactly what you love to see.

Practicing Japanese doesn’t always have to mean formal study—we’re allowed to have fun with it sometimes, you know! Use Instagram to make learning Japanese fun by following accounts which post content that you really want to see. Sometimes it can be hard to motivate ourselves to study, but we have no problem feeling motivated to scroll through Instagram!

Instagram is an especially fantastic Japanese learning tool because the pictures provide context that can help you understand the text. The photographs will usually give you a pretty good idea of the content of the post—really, most captions are just a few brief details about the picture. So, between the picture and any words and grammar in the caption that you already know, you can usually figure out the text without needing to translate anything.

How to Learn Japanese on Instagram

First, you need to set a very strict rule for yourself: Avoid the “Translate” button! 

For one thing, it isn’t very accurate. But more importantly, you need to be actively reading the captions if you want to learn Japanese with Instagram. How do you read actively? By following these steps:

  1. Use context clues. First, use all the information available to help you understand the context of the post. Look closely at the post—Who is in the photo, and have they been tagged? Where was the photo taken? If a geotag’s been included, look on the map to see the exact location. What is going on in the photo, and why do you think it’s been posted?
  2. Skim the text. The first time you attempt to read the caption, you should take the opportunity to practice skimming. To do this, allow your eyes to go over the text quickly, without stopping. Don’t worry about any words or phrases you don’t recognize—keep reading! You have one mission for this first reading: to work out the basic meaning of the text.
  3. Do a close reading. Once you’ve read and worked out what the caption’s about, you can go back and read it slower. Try to work out as many details and information you can get from the text, and note down any vocabulary, kanji or grammar phrases that you didn’t know. You can look these up in your dictionary or review them in your more formalized study sessions.

And remember: Don’t cheat! I’ll repeat myself here: Don’t hit “Translate!” That is the opposite of active reading.

Learn Japanese from 15 Hit Instagram Accounts

The best thing about Instagram is that you can tailor it to your exact tastes and interests—no matter which language you’re using to browse! To help you get started on your bilingual Feed, here are 15 popular Japanese Instagram accounts divided into some of the most common categories.

Japanese Celebrity Accounts

Kiko Mizuhara (@i_am_kiko)

??SHIBUYA 4 EVERRR??? 私の永遠のアイドル、渡辺かおるちゃんと? ❤️ @kaorudaccha ❤️

A post shared by i_am_kiko (@i_am_kiko) on

Supermodel/actress Kiko Mizuhara posts frequent updates and daily Stories from her jet-setting, glamorous life, usually with a mixture of English and Japanese captions. This makes her account a great one to follow if you’re just starting out in learning to read Japanese.

“Terrace House” Cast Members (@th_6_tv)

世界最大の音楽ストリーミングサービス @spotifyjp (#スポティファイ)にて テラスハウス オフィシャルプレイリストを公開! テラスハウスに使用されている音楽を http://spoti.fi/TH6TV フォローをしてぜひ、お楽しみください♪ 今後、過去シーズンの音楽もセレクトして随時更新を予定しています。 #TERRACEHOUSE #OPENINGNEWDOORS #テラスハウス #オープニングニュードアーズ

A post shared by TERRACE HOUSE ( テラスハウス ) (@th_6_tv) on

If you aren’t already watching “Terrace House” on Netflix, you need to wake up and smell the Japanese listening practice! If you are already a fan of the show, be the first to hear about new updates by following the official “Terrace House” Instagram!

After you’ve fallen in love with the housemates, you’ll be desperate to know about their lives beyond the house. Fun-loving, free spirit Mizuki (@shidamizuki) works in an adorable coffee shop between trips around the world. Artistic and hardworking Han-san (@yutohanda) seems to be taking Tokyo’s architecture scene by storm. Lauren (@laurentsai) is modeling around the world and still working on her incredible art. Follow them on Instagram for updates!

Naomi Watanabe (@wantanabenaomi703)

Abū Dhabī アブダビ シェイク・ザイード・グランド・モスク? #綺麗すぎて言葉失う #砂漠登れなくて言葉失う #ドバイモールで買ったワンピまじオキニ #AbūDhabī #DUBAI

A post shared by 渡辺直美 (@watanabenaomi703) on

Hilarious, stylish and one-of-a-kind, Naomi Watanabe is a Japanese comedian and fashion icon. She posts photos from her gigs and travels, plus Stories of her hanging out and laughing with friends, which she also uses to promote her work—so her account is a great source for practicing both listening and reading skills!

Ashley Yuka (@ashley_yuka)

MSJ最高でした☺︎? ありがとうございました??

A post shared by Yuka Mizuhara (@ashley_yuka) on

Kiko Mizuhara’s little sister is just as glamorous and fabulous as Kiko herself! Ashley Yuka’s a model and a DJ, with a keen interest in music and art. Follow Ashley for a glimpse into the Tokyo youth, fashion and music scene.

Trendy Angel’s Tsukasa (@tsukasa_trandy)

今日も大阪で8ステージ終えたで #先日の大宮ルミネ #漫才やりまくってる #ひりつくね! #スベったら自分のせい #もっともっとひりつけ #まだまだ #あかん #たかし漫才で魘されてる #取り憑かれとる #漫才の神に #帰ったらすき焼き食べよ #明日も漫才 #ありがとうございますますおはげになります #今夜はテソンと #UWASAのネタやってる #みてね! #もう僕はパフォーマーへの修行始めてます #愛してる

A post shared by トレンディエンジェル斎藤司 (@tsukasa_trandy) on

Tsukasa from Japanese comedy duo Trendy Angels posts infrequently, but with long captions, all in Japanese. More advanced Japanese readers can challenge themselves to read his long lists of hashtags!


Following recipes is an excellent way to learn vocabulary themed around food and cooking. If you go on to make any of the recipes you find on Instagram, use that as an opportunity to practice the new food-related vocabulary. When you pick up an ingredient, remember and repeat what the ingredient is called in Japanese.

Reading recipes will help you learn not only food vocabulary, but also vocabulary about measurements, cooking techniques and more. You’ll be amazed at how quickly you can learn and remember new vocabulary when the words are related to an interest or activity in the real world!

Tasty Japan (@tastyjapan)

揚げたてをどうぞ!おうちで天丼 ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ 作ったら #tastyjapan をつけて投稿してくださいね!✨ ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ レシピはこちらをご覧ください♪ ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ おうちで天丼 ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ 2人分 ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ 材料: ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ ■天ぷら衣 ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ 薄力粉 120g 冷水 120ml 卵 1個 ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ ■天ぷら ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ えび 4尾 ピーマン(半分に切る) 1本 なす(半分に切る) 1本 かぼちゃ(薄切り) 2枚 ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ ■かき揚げ ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ 玉ねぎ(薄切り) 1/2個 人参(細切り) 1/2本 三つ葉 30g 桜えび 15g 薄力粉 大さじ2 ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ 揚げ油 適量 ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ ■たれ ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ しょうゆ 大さじ4 砂糖 大さじ2 みりん 大さじ5 ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ ごはん 500g ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ 作り方 ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ 1. えびは尾を残して殻と剣先をむき、尾の先を切って、包丁の先で汚れをしごき出す。塩(分量外)を少々ふっておく。 ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ 2. 衣を作る。ボウルに卵を入れて、白身のコシを切るようによく溶きほぐす。薄力粉と冷水を加えて混ぜ、少し粉が残る程度で混ぜるのをやめる。冷蔵庫に入れて冷やしておく。 ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ 3. 天ぷらを作る。えび、ピーマン、なす、かぼちゃに薄力粉をまぶし、余分な粉ははらう。衣をまとわせたら180℃の揚げ油に入れ、浮いてくるまで揚げたら、紙などにとって油を切る。 ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ 4. かき揚げを作る。玉ねぎ、人参、三つ葉、桜えびに薄力粉をまぶし、お玉2杯弱の衣と混ぜ合わせる。170℃の揚げ油に入れ、かき揚げの真ん中を箸で突き刺し平たい形に整える。固まってきたら裏返し、両面がカリッと揚がったら紙などにとって油を切る。 ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ 5. たれを作る。しょうゆ、砂糖、みりんをフライパンに入れて、とろみがつくまで中火で2分ほど煮詰める。 ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ 6. 丼にごはんをよそい、かき揚げと天ぷらをのせる。たれをかけたら、完成! ㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤㅤ #料理 #手料理 #レシピ #料理動画 #クッキング #美味しい #ランチ #おうちごはん #夜ごはん #どんぶり #丼 #天ぷら #エビ天 #かき揚げ #サクサク #和食

A post shared by Tasty Japan (@tastyjapan) on

If you’re into Japanese food and cooking, this is the account for you! The videos include ingredients in both Japanese and English, making them easy to follow, but the full recipe is included in the caption only in Japanese.

Rola’s Kitchen (@rolaskitchen_official)

Fried Pork and Asparagus✨ 豚バラ薄切り肉 240g アスパラガス 6本 しょうが 5g にんにく 2 みりん 大さじ2 鰹しょうゆ 大さじ2 水溶き片栗粉 ごま油 小さじ1 だよ♩

A post shared by RolasKitchen (@rolaskitchen_official) on

Japanese model Rola runs an Instagram sharing beautiful food photographs and simple recipes from her kitchen. If you’re a really passionate home cook, Rola even has a Japanese cookbook available for purchase called “Rola’s Kitchen.”

Food Illustrator Tamy (tamytamy2015)

12月中旬の絵日記。12日、IKEAのレストランで使われていたケーキ皿が気になるけど保留。14日素敵なパン屋さんのパンはどれも美味しかった。 #トラベラーズノート #travelersnote #シェリュイ代官山 #ikea #キナリノワ

A post shared by Tamy (@tamytamy2015) on

Being a long-term lover of both food and illustrations, this is one of my favorite accounts on Instagram. Tamy keeps a unique kind of diary: Every day, they illustrate and annotate something they ate that day. They sometimes illustrate recipes, too.

Reading handwritten Japanese is often a very different challenge from reading it typed. Tamy’s notes and illustrations are a good option if you want to practice reading handwritten Japanese because the lettering’s so neat and clear. There’s another reason to try to read and understand Tamy’s notes: You can’t use the “Translate” button on them!

Japan Travel and Photographers

Japan is an undeniably photogenic country, and there are many wonderful Instagrammers capturing its unique beauty. Here are a few:

Sanga Ryokan (@ryokan_sanga)

今週末はずっと雪見風呂がお楽しみいただけます #雪見風呂 #旅館山河#ryokansanga #黒川温泉 #kurokawaonsen #旅館 #ryokan #温泉 #onsen

A post shared by 旅館 山河 (@ryokan_sanga) on

Sanga Ryokan in Kyoto is a dream destination, and their Instagram Feed will remind you every day just what’s waiting for you in Japan. The captions are very short and may include English words and short sentences, making this a great option for beginner Japanese readers.

Atsushi Aizawa (@a_aizawa)

1053 チカラシバ Fujinomiya, Shizuoka, Japan 静岡県富士宮市 猪之頭 #japanfocus #jp_gallery #instagramjapan #ig_japan #wu_japan #wu_asia #worldunion #theworldshotz #igersjp #team_jp_ #team_jp_東 #静岡県 #team_jp_skyart #mtfuji #Japan #Shizuoka #natureaddict Mt. Fuji Shizuoka, Japan #Lovers_Nippon #東京カメラ部#japan_night_view #japan_night_view_member #1xPicoftheDay #phos_japan #夜景ら部 #写真好きな人と繋がりたい #bestjapanpics #photo_shorttrip #しぞーカメラ部 #night_excl

A post shared by Atsushi Aizawa (@a_aizawa) on

Atsushi Aizawa exclusively photographs Mt. Fuji, and his images are as mysterious and majestic as that famous mountain peak. His captions are very short, often only a handful of words and a list of hashtags, but his beautiful photographs will make a wonderful addition to your Japanese learner Instagram feed.

Yama Ok5 (@yama_ok5)

週間予報も 毎日気温20℃台? 沖縄の桜も散り始めてきて やっと寒さのピークも過ぎて これからは夏に近づく一方かな ?✨???☀️?

A post shared by @ yama_ok5 on

Okinawa seems like a world apart from mainland Japan in both environment and culture, and it’s hard to believe that Yama’s photographs are taken in Japan at all. But this paradise is Japan, and what a paradise it is! Yama photographs their home of Okinawa, both above and below the ocean’s surface, with brief captions describing the beautiful places in the photographs.

By the way: If you want to see beautiful photos of Japan with English captions just to beautify your Feed, check out @ginzanonsen and @nationalpark_japan.


Bon Pon (@bonpon511)

京阪神エルマガジン社の「おとなの神戸」(4月12日発売)の撮影で神戸へ行って来ました。 bonは初めて、ponは2度目の神戸。素敵なお店や場所を巡りました。 スタッフの皆様には大変お世話になりありがとうございました。おかげさまでとても楽しい旅になりました。 #神戸を巡る旅 #神戸 #KOBE #メリケンパーク #ポートタワー #フロインドリーブ #harlowicecreamshop #竹中大工道具館 #東天閣本店 #京阪神エルマガジン社 #おとなの神戸 #夫婦 #60代 #ファッション #コーディネート #夫婦コーデ #グレイヘア #白髪 #共白髪 #couple #over60 #fashion #coordinate #outfit #ootd #instafashion #instaoutfit #instagramjapan #greyhair #bonpon511

A post shared by bon・pon (@bonpon511) on

This adorable senior couple has been viral on Instagram for some time now, for their immaculate coordinated outfits and their simple, repeated pose of two people smiling pleasantly at the camera, holding hands. Their captions, usually detailing the outfits and the day they wore them, are long and complex enough to challenge even quite advanced Japanese readers.

Minori Nakada (@minori_nakada)

L'Oreal ParisとBALMAINがコラボレーションした、リップスティックを一足先にゲットしたよ! 限定コレクションで色もたくさんあるの!わたしが使ったのは356番?? 先行発売は2/17からだよ〜! #BALMAINxLOREAL #ロレアルパリ #バルマン #giftfromlorealparis

A post shared by 中田みのり (@minori_nakada) on

Minori Nakada’s a model and photographer, and was a housemate in the first season of “Terrace House.” Her Instagram Feed is glamorous and attractively curated, and she updates her Stories quite frequently.

Special Mentions

Mr. Yabatan (@mr_yabatan)

Foreigner discovers Purikura..? 外国人、プリクラと出会う。。

A post shared by ミスターヤバタン (@mr_yabatan) on

Mr. Yabatan is hilarious, especially for Japanese language learners. He posts short selfie videos of himself engaging with Japanese culture in different ways while speaking Japanese with a thick French accent. His sentences are short and snappy, and he includes subtitles in Japanese so you can read along. No Japanese learner’s Feed is complete without Mr. Yabatan!

BuzzFeed Japan (@buzzfeedjapan)

このわんこの集中力がすごすぎる! Thanks! @harlso_the_balancing_hound . #buzzfeedjapan をつけて投稿したらリポストするかも!

A post shared by BuzzFeed Japan Animals (@buzzfeedjapan) on

It’s just not Instagram without a healthy dose of cute animal videos! Follow BuzzFeed Japan for daily updates of Japan’s most popular animal videos. If you happen to fall in love with one particular animal you can, of course, click on the original poster’s Instagram handle to add them to your Feed permanently!

There’s a good reason we call Instagram bloggers influencers: Something about Instagram is incredibly influential. We’re all using it anyway, so why not use that downtime for learning? There’s no better way to learn Japanese than through immersion, and how much easier can immersion get than this?


Add Japanese to your life, bit by bit and in ways that interest you, and you’ll find yourself learning without even knowing it! Then, when you go to read a difficult text or hold a conversation with a native speaker, you’ll be pleasantly surprised to find just how much you already know!

Go forth and Follow!

And One More Thing...

If you love learning Japanese with authentic materials, then I should also tell you more about FluentU.

FluentU naturally and gradually eases you into learning Japanese language and culture. You'll learn real Japanese as it's spoken in real life.

FluentU has a broad range of contemporary videos as you'll see below:


FluentU makes these native Japanese videos approachable through interactive transcripts. Tap on any word to look it up instantly.


All definitions have multiple examples, and they're written for Japanese learners like you. Tap to add words you'd like to review to a vocab list.


And FluentU has a learn mode which turns every video into a language learning lesson. You can always swipe left or right to see more examples.


The best part? FluentU keeps track of your vocabulary, and gives you extra practice with difficult words. It'll even remind you when it’s time to review what you’ve learned. You'll have a 100% personalized experience.

Start using the FluentU website on your computer or tablet or, better yet, download the FluentU app from the iTunes or Google Play store. Click here to take advantage of our current sale! (Expires at the end of this month.)

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