4 Tips for Using Small Talk in Client Meeting Conversations

When you are with a customer or client in a meeting, it is unlikely that you will always be “talking shop” (translation: talking about business-related topics).

Sometimes, you will have to engage in what is called “small talk.”

Small talk is when you talk about things that do not really matter too much, such as the weather. You do this to occupy time and be polite, but it can also be surprisingly useful for client meeting conversations. Here’s how to do it!


1. Make a Connection with Small Talk

What does it mean to “make a connection” with someone in a meeting?

You do not have to become best friends with your colleagues or clients, but you should come across as a likable, trustworthy person. The best way to do that is by connecting with people. “To connect” means to join two things together.

To connect with someone can mean:

  • To get in touch with or contact someone, usually for a purpose.
    • “Can you connect with Paul to get the reports you need for the project?”
    • “I’ll connect with you later this week to confirm the meeting.”
  • To bond with someone, often over a commonality.
    • “I really connected with Jane last night, especially when I learned she has a Persian cat just like I do!”
    • “If you take him to dinner then maybe the two of you will connect.”

When you connect with someone in a meeting or another business-related situation, it’s easier for a person to remember you. You usually become more likable as well.

There are a few main ways to connect with people while using small talk:

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Use common experiences.

  • “Do you have any vacations planned for the summer?” “Wow. That sounds like it will be great.”
  • “If you get a chance, you should definitely try the deli around the corner.”
  • “Which hotel are you staying at?” “A few other clients have stayed there. They said it was quite nice.”

Talk about the person’s hometown or where their business is located now.

  • “I went to Chicago a few years ago. I liked it a lot.”
  • “I saw your headquarters are located in Dallas, Texas. My sister lives in Dallas.”
  • “Oh, you’re from Colorado? I hear there are some great places to ski there.”

Mention college or school.

  • “So you’re a University of Michigan alumna? Did you see that football game last night?”
  • “You went to the University of Texas? I went to Rice University in Houston, but we used to always drive over to Austin for the weekends.”

Discuss common interests or likes.

  • “You like sushi? I love it too. In fact, there’s a great sushi restaurant downtown.”
  • “Are you a sports fan?”

2. Stay Engaged in the Conversation

Whenever you are talking with someone, you should show interest in the conversation. This is true for small talk and any other business discussion. If you are not interested, the other person will not be interested either. Here are some tips to help you be more engaged in the conversation:

Don’t just talk. Ask questions and listen.

  • “Where did you go to university?”
  • “Any weekend plans?”
  • “Do you know any good restaurants around here?”

Pay attention to the person with whom you are talking.

  • Do not look at your phone or watch.
  • Make eye contact whenever possible.
  • Nod your head occasionally to show interest.
  • Smile when they talk about things they like.

Notice small things that could be conversation starters.

  • If you see a person’s name badge says he is from Los Angeles: “Los Angeles—that’s a great city!”
  • If a person has a photograph of her family on a cruise: “Which cruise was that?”
  • If her phone’s ringtone is a familiar song: “Is that Coldplay? I saw them in concert a few years back. What a show!”

Do some research about the person to know more about him.

The last point can really help guide your client meeting conversation and get to know your client better. If you check social media and find out that your client is a vegetarian, then you know they will not care about the best burger you have ever eaten (unless it is a tofu burger, of course!).

Likewise, if you learn that your client traveled to England last summer, then you might have a conversation like this:

“I’m planning on taking the family to England. Have you ever been there?”

“Yes, in fact, I went last summer.”

“Oh really? Is there anything I should definitely make sure to see?”

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“Personally, I’m not much of a city person, so London wasn’t for me. But Devon was extraordinary.”

“I’ll definitely try to check it out. Thanks for the tip.”

3. Avoid Difficult Topics While Making Small Talk

Small talk is meant to be light and easy.

The main rule of small talk is to avoid anything that can inflame negative feelings. It is best to avoid topics that could potentially hurt a person’s feelings or challenge their opinions, particularly in the context of a meeting where you are trying to impress a client or your colleagues.

When making small talk, you should avoid talking about:

  • Politics
  • Religion
  • Morals
  • Current affairs (news) that demand an opinion
  • A person’s appearance
  • Anything too personal
  • Anything that someone might have an intense opinion about

The last thing you want to do is offend a client.

When in doubt, just ask yourself, “Is there a chance this could be considered an offensive question or comment?”

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If the answer is yes, then skip it!

4. Pay Attention to How People Feel During Small Talk

Sometimes small talk is not appropriate or welcomed by the other person.

When you are making small talk as part of a client meeting conversation, you should always be aware of how the chat is going. If the conversation seems forced or the other person looks uncomfortable, then a shift in topic—or even silence—may be the solution.

These are some things to keep in mind when trying to understand your situation during small talk. A red flag is a warning sign that you should pay attention to. If you see one of these red flags, then you should relax, change the topic or possibly stop talking.

  • Take note of the other person’s body language.

Red Flags: Crossed arms, a serious look or closed-off body language are all red flags showing that the person is uncomfortable with small talk.

  • Do not insist on making small talk if the other person is not interested.

Red Flags: Looking at his/her phone or appearing to not hear what you are saying

  • Notice if the conversation seems forced, or if the other person does not want to talk.

Red Flags: One-word answers, not reciprocating questions

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  • Notice if things seem tense.

Red Flags: Strongly voicing an opinion, raising eyebrows and any kind of look of anger or irritation.


This may seem like a lot to remember, but do not worry. You will be fine!

Small talk should be easy and enjoyable for everyone involved. And this includes you. What can get in the way of being able to enjoy small talk during a meeting is concentrating too much on deciphering the language. 

The best way to get over this challenge is to become more comfortable by familiarizing yourself with English bit by bit.

For example, you could try getting immersed in English by watching a FluentU video each day (the videos on this language learning platform are made by and for native speakers).

To goal should be to gradually get your ears used to the language so you can relax and then speak without making too much effort.

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Keep it simple and try not to overthink it.

If you are worried that you will make a mistake, then remember: You can always talk about the weather!

For more phrases to elevate your business English to the next level, take a look at this post: 


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